Welcome to the world’s most ambitious sewing & DIY design brand.

But actually, we know what we’re talking about. Formerly known as STOFF & STIL, we have more than 40 years of retail experience within fabrics and sewing, and we offer a big and exciting selection for the DIY-passionate crowd.


Selfmade® will build on all the great values from our past in terms of high quality, a wide selection of materials and great prices.


At the same time, sustainability, workshops and creative self-expression will be at the core of the new Selfmade® DNA.


Soon our journey will start here, at


Until we are ready to unfold our new online experience, please visit our shop at